Cold Calling 101
Cold Calling 101
Are you trying to grow your business by Cold Calling Leads? If so, has your sponsor given you any training on the best way to do it? Or have they just given you some names and told you to pound the phone?
I’ve been doing Cold Calling for a few years now and I will say you need to understand a few things in order to be successful at it. Lots of people look for the “Magic Script” for Cold Calling. Unfortunately, there is no real magic script.
Let’s take a look at what you really need to focus on to have success in Cold Calling.
Cold Calling Step 1 – Make A Friend
Many times when people first start Cold Calling think they need to sign people up on the first phone call. They feel pressured that if they don’t get them right then, they will never get them. This puts a lot of pressure on your when you are doing your Cold Calling and will affect how successful you are at it as well.
Your first goal when Cold Calling is to make a connection with the other person on the phone. Make them a friend. You do this by genuinely showing an interest in them and by actually listening to what they say. Many times people get a Cold Calling script and they are just trying to get answers to questions and they are not really listening to what the person has to say.
If you really show an interest in the other person and make them a friend, you are so much closer to having them buy a product from you or join your team already. People only buy products and join people they like and trust. So, if they don’t like you, you already have 1 strike against you.
As you are making a connection with them, relate to the things they say. If they live somewhere that you have a relative, let them know that. If they are from somewhere you’ve never been, ask them some questions about what it’s like where they live. This will really help them see you care about them and they are not just another name on a list.
Cold Calling 101 Step 2 – Find a Need
As you listen to what they are saying, your second goal is to find a need. You do this by asking some key questions. Here are a few questions I always ask that will really help you find their need.
- What do you really dislike most about your job?
- At this point in your life, what has changed to get you looking online for other ways to generate income from home?
- If they had a home business before, you can ask them: Why do you think it didn’t work out for you?
By asking questions like these when you are Cold Calling, you can really pinpoint what their needs are. This will help you show them how you can help them.
Cold Calling 101 Step 3 – Introduce A Solution
If you have done everything correctly so far, when you introduce a solution to them, they will be eager to go take a look. They trust you because you made them a friend and showed some genuine interest in them. You asked key questions to really find out what they are looking for and what their needs are. So, when you introduce a solution they will be excited to see how it can help them improve their situation.
As you introduce a solution when you are Cold Calling, you want to reiterate their needs back to them and tell them how this solution will solve their issues. This does several things.
When you reiterate their needs back to them, it really shows them you were listening to what they had to say and you are not just after their wallet. It also helps them see in their own mind that what you have to offer could be a solution to their problems. If they can see your solution is the answer to their problems, you will have no problem bringing them on as a part of your team.
I hope you found this post helpful. If you implement these simple concepts when you are Cold Calling, you will find that not only is Cold Calling a little more fun, but you will have more success at Cold Calling as well.
Here’s to Your Future Success!
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Cold Calling 101
Tagged with: Cold Calling • Home Business • Internet Business • Network Marketing
Filed under: Coaching • Cold Calling • Home Business • Internet Home Business • MLM • Network Marketing • Training
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Steve, good post I am going to be sure to pass this along. I know a lot of folks that do cold call leads that can really use this thanks for the post
Hey Al, Awesome! Glad I could help. Let me know if you need any specific help with Cold Calling. I attended a convention last week and got some more great tips I’ll be putting in another post soon. Here’s to your future success Al!
Steve, I loved how Toby Black correlates prospecting to mingling at a party. That is gonna stick with me NOW. At a pty not only do we look good and put on our best, we listen and get to know the person if we wanna win them over. We never call a person back who has talked too much @ Dinner. Prospecting is really just about getting out n doing it and being urself. Great stuff, lots of people need this tip on cold calling. I look forward to coming back for more Steve.
Suha recently posted..Fundamental Marketing Strategies with Norbert Orlewicz
Hey Suha, Thanks for the feedback. Listening to what people are “really” saying is so important. Definitely stop by again and share your thoughts.